Blog - 100% neutral #CRM + #MarTech News for decision-makers from 1A-Relations

Do you already know the MOPs?

You probably immediately think of the dog. Yes, the pug. Loriot once said, “A life without a mop is possible, but pointless.” There is a

Georg Blum 31. March 2023

Software project failure

Software projects can go wrong and lead to failure. Research shows that more than half of software projects do not live up to their claims

Bayan Yahya 28. March 2023

Event Management in Transition: The CRM as Digital Attendee Management

A lot has happened in recent years. Many organizers have had to come up with new solutions to stay afloat. And many changes remain today

Gastautor 17. March 2023

All news about SugarCRM

CISA includes Oracle and SugarCRM products in software exploit catalog Status: 02/03/2023 The U.S. Cybersecurity and Infrastructure Security Agency (CISA) added two Oracle E-Business and

Bayan Yahya 15. March 2023

Hyperpersonalization – the next level of a targeted customer approach?

In times of advancing digital transformation of the economy and increasing competitive intensity for almost all industries, individually tailored customer communication is increasingly becoming the

Gastautor 14. March 2023

All News about Salesforce

An article on Forbes.com “About CRM: The Inconvenient Truth About Salesforce” Status: 01/19/2023 Author Gene Marks, formerly a senior executive at KPMG and since 1994

Bayan Yahya 14. March 2023

All News about CAS

CAS genesisWorld x14: CRM + AIA Status: 08/11/2022 CAS introduces the next generation CRM + AIA (Augmented Intelligence Assistants) solution for mid-sized companies with the

Bayan Yahya 13. March 2023

All news about SAP

SAP publishes quarterly results Status: 01/26/2023 SAP published its figures for the fourth quarter. Revenue is 8.44 billion euros (previously 7.98). The profit is 1.71

Bayan Yahya 8. March 2023

What’s new from CRM manufacturer CAS AG? The new version X12 is available

What’s new from CRM manufacturer CAS AG? ##Update 03/06/2023 CAS Software AG has been named Innovator of the Year in the TOP 100 innovation competition

Georg Blum 6. March 2023

All news about Oracle

Oracle and Red Hat collaboration Status: 2/02/2023 Red Hat Enterprise Linux is now certified and fully supported on Oracle Cloud Infrastructure virtual machines. Red Hat

Bayan Yahya 2. March 2023