Marketing Automation

A few basic thoughts on marketing automation

Definition of marketing automation Our topic of marketing automation – a sub-discipline of customer relationship management – refers to all activities in connection with software

CRM

General information on CRM

How does such a CRM provider comparison typically work in practice? If you ask the market players or managing directors and (potential) users of a

Adress-/Datenqualität

General information on address/data quality

Intro, why is this topic relevant, why is it strategically so important? For all companies seeking direct contact with their customers, the customer database is