Definition of marketing automation Our topic of marketing automation – a sub-discipline of customer relationship management – refers to all activities in connection with software
How does such a CRM provider comparison typically work in practice? If you ask the market players or managing directors and (potential) users of a
Intro, why is this topic relevant, why is it strategically so important? For all companies seeking direct contact with their customers, the customer database is
So how do you determine the address quality within the data quality management activities? We have developed a simple method for this. What are the
What does insolvency have to do with CRM? Quite a lot. After all, high costs for acquiring new customers, a lack of customer loyalty and
CRM-TECH.WORLD offers numerous opportunities to present yourself and your software. We have our German software landscapes and the various provider comparisons. We always take a
Why is there so much talk of “new leadership” in connection with CRM? What does leadership – CRM from a management perspective – essentially mean?
Are there providers that offer ERP and CRM systems from a single source? ERP CRM software: Small and medium-sized enterprises (SMEs) usually face a particular
eCommerce, a second pillar alongside the point of sale! COVID has made eCommerce and online marketing even more important. Whether in the business-to-business or business-to-consumer
Intro to Fish Philosophy – the exceptional customer focus Fish Philosophy – the exceptional customer focus: Imagine a workplace where every day starts with energy,
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