Increasing efficiency within a company has occupied mankind for centuries. We all strive to continuously optimize processes, increase their efficiency, reduce costs and maximize profits.
There were over 200 participants on site. Lively discussions right from the start showed the willingness to exchange, network and learn. What were my impressions
🚀 Lean MDM (Master Data Management) is the key to success in today’s data-driven world! 🌐 We often call it AQDQ – derived from the
Software projects can go wrong and lead to failure. Research shows that more than half of software projects do not live up to their claims
Customer value analysis is a very good basis for us to address customers in a personalized and individual way. Therefore, it is also very helpful
Welcome to our short animated Lego video on an exemplary enterprise software landscape. As part of our 1A-Relations Advent Calendar 2022, we have exclusively produced
The common goals of the cooperation: To provide you with the best neutral content and experts on the topics of digitization, CRM and marketing technologies.
At the start of a new year, it’s a good idea to ask yourself, “What do I expect in the MarTech technology space in 2023?
At the beginning of August this year, it was clear that Oracle was laying off several thousand employees. In some cases, figures of up to
A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the
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