When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,
The foundation of successful personalization is the interplay of three core elements: data, content, and delivery technology. But what makes the right personalization technology? The
A software selection and the creation of an IT landscape (IT Big Picture) is similar to fishing in the clouds. A software selection always starts
Personalization – not a nice to-have, but a must-have! Personal contact with the customer has always been important for a successful business transaction. In the
Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is
Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under
We became aware of the start-up bao from Munich through the article in the Handelsblatt: “A script for the perfect sales pitch“. The start-up has
Today in focus: Snazzy Contacts Snazzy Contacts offers a new approach to the challenges of customer data management, especially when this data is distributed and
Salesforce Runs from Record to Record – Quarterly Report in Brief And another year in which Salesforce reports record numbers. 31.01. is the day on
Customer Experience im Hotel Vier Jahreszeiten in Hamburg The Nordstory about the Hotel Vier Jahreszeiten in Hamburg, a program that everyone who wants to have
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