Harald Henn, managing partner of Marketing Resultant GmbH, on key figures for customer experience management Without key figures for Customer Experience Management, the concept of
Will marketers also need to have more technical skills in the future? Albizu Garcia has looked into this topic and finds a very clear answer:
B2B marketing organization Brian Kardon, CMO of Fuze, a cloud communications platform, has written an article on the topic of “Simplicity in the marketing organization”
Today we present the 5 winners of the Stackie Award of the Martech Conference in San Jose 2019 We’re starting with Airstream. Surely you have
I’m sure you’re also familiar with the wide variety of cookie notices you’re confronted with on a daily basis. Here are a few examples: BMW
“Large IT projects often cost companies millions. And in the end they fail because of intrigues of their own employees”, the Süddeutsche Zeitung currently reports.
The second discussion at the MarTech Conference 2018 was much easier in terms of the field of application, yet just as exciting as the first. It
Optimizely, a platform for optimizing the user experience, represents an important discipline at DMEXCO with digital experimentation. Used in addition to market analyses and
Zapier is a tool that connects favorite apps together, automating the workflow between web applications used daily. Founded in 2012, the Californian company is made
How to Prove ROI for a B2B Social Media Strategy is the title of the original. How do you measure ROI? This question is as
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