Close this search box.
Customer Experience
Worth reading:

Back to simplicity in the modern B2B marketing organization



B2B marketing organization

Brian Kardon, CMO of Fuze, a cloud communications platform, has written an article on the topic of “Simplicity in the marketing organization” that is well worth reading. We would like to briefly present his 6 ideas from it to you today.

Simplicity in the modern B2B marketing organization

Don’t you feel the same way as a marketer: new channels to address and more and more marketing technology tools to manage. Search engine optimization (SEO) and search engine marketing (SEM), campaign optimization in conjunction with the GDPR are becoming increasingly multidisciplinary. Also, increased customer fragmentation and shorter attention spans are creating new challenges for marketers. Overall, the complexity of work and organization has increased.

But does all this complexity actually improve marketing performance?

Marketers have many opportunities to buy new technologies, from email marketing platforms to web content management to digital analytics platforms. But are these additional efforts actually accomplishing the goal?

To that end, Brain Kardon notes, “Simplification can improve marketing performance and speed.

Here are his six ideas that can help you simplify:
  • Treat your agencies and suppliers as equal members of your team. 

Simplify your marketing by investing more time in your current partners instead of constantly looking for new ones.

  • Don’t add new marketing or sales technology without removing it first.

In general, it’s better to take an in-depth look at the technologies you already have rather than adding new ones. However, if you do decide to add a new marketing or sales technology, consider replacing a current underutilized one.

  • Invest in sales enablement.

If you’ve never experienced a “day in the life of a sales rep,” make up for it! Sit next to an employee and see how they handle their leads and priorities, and you’ll see countless ways to make their job easier

  • Don’t strive for perfection.

If you seek perfection, you will never be satisfied. “Perfection in marketing is seldom worth the price.” Rather get campaigns up and running and continually improve them. But don’t perfect them.

  • Run fewer campaigns, but run better ones.

With fewer campaigns, everyone in marketing can focus on making each campaign as effective and multi-channel as possible.

  • Reach out to your staff in the office – get out of your lone office.

Provide feedback to the call. If he’s having trouble understanding a new technology or campaign, there’s always someone nearby to help. His team also learns how he talks to customers, prospects and agencies about Fuze. All of this leads to closer messaging and faster onboarding of new team members.

Brian Kardon concludes with the sentence:

“Executives and marketing leaders who embrace simplicity will not only have a clearer picture of their sales funnel but also a better understanding of their customers, vendors and employees.”

Certainly not particularly spectacular and also not new. But from our point of view it is always commendable to show the step towards simplicity. Maybe there is one or the other suggestion for you! You can read the complete article here.


Would you like to benefit from free information, analyses and comments on software products as well as events concerning CRM and the GDPR twice a month? Then register right here!

Note: This is a machine translation. It is neither 100% complete or 100% correct. We can therefore not guarantee the result.



Related articles

TecArt CRM Pro

CRM software: TecArt at a Glance

Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is

Microsoft Dynamics / Nimble CRM

CRM software: Nimble CRM at a glance

##Update from 21.09.2020 Nimble CRM is a small CRM tool from America that can be assigned to the Social CRM area. It offers many interfaces,

German CRM Landscape

The first German CRM Landscape

The first German CRM Landscape Update: 17.09.2020 Superoffice has now a new logo design. #Update: 05.05.2020 Our CRM Landscape has grown! We have now included

Our newsletter is free, but not for nothing..

…you will receive exclusive benefits such as analyses and comments on software products,
Legal and Marketing Technology, and much more…