Our editor Georg Blum wrote an exclusive article for IDG’s Channelpartners.de portal about the central question: “The new MarTech landscape. How many applications are useful for the perfect Customer Journey, which is at the centre of all activities around the customer?!”.
Since there is often a rather uncontrolled growth of IT- and especially marketing technology landscapes in many companies, the question of the sense and right of use of some applications arises again and again.
- Software products are often only used superficially and thus not used to their full potential
- The promotion of data silos instead of information exchange leads to dissatisfied customers
- Important information for decision-making purposes is not available on a consolidated basis
But how do you deal with your own MarTech landscape within the company?
This question is answered with tips and helpful questions on how to avoid this uncontrolled growth of MarTech landscapes and what helps to clean up and reduce the amount of waste. Because less is more often more ?!
Read the complete article on IDG’s ChannelPartner.
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Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.