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Worth reading:

BSI software and Zapier – have entered into an important alliance



We have introduced 2018 Zapier. An extraordinary product. Zapier connects products with other products via a standardized interface. BSI is now available with a Zapier API. How does Zapier work? Here is a brief overview.

On Wikipedia Zapier is described as follows: Zapier is a global remote company that allows end users to integrate the web applications they use. Although Zapier is based in Sunnyvale, California, it employs a workforce of 250 employees located around the United States and in 23 other countries.

Whereof many software developers have got grey hairs so far? Designing, building and maintaining interfaces. Now you simply use Zapier, a no-code initiative. This means that the interface no longer needs to be programmed with code. In fact, it already exists as standard. The only thing left to do is to create a connection between the two apps. This is why it is called “No Code”.

BSI Software, a Swiss provider of CRM and marketing automation, is now (since 20.03.2020) also listed on Zapier. This expands BSI’s range of applications many times over. A company using BSI can now easily connect or integrate over 2,000 additional apps (products).

BSI is now available with a Zapier API

This is an important development step and an opening to more freedom for the user. He does not have to get everything from one source, but picks the best out of it like at the weekly market and mixes his “software stack” together. Exactly as the user needs it to design smart use cases and customer journeys.

What are apps, for example, that can be used:

  • Leads from Facebook and LinkedIn ADs, XING Webinar logins, Facebook Messenger, Twitter, Instagram
  • Transfer from XLSX as well as GMail files

BSI describes the following use cases.

In a few months we will ask which apps have been most popular.


Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.


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