The trigger was Lars Vollmer’s review of an old article from 2016. My translation: principles instead of rules lead to more customer orientation I quote
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: Principles instead of rules lead to more customer orientation I quote
Artificial intelligence (AI) – the buzzword of the 21st century. AI algorithms are used to create language-based systems, make data-based decisions for production, for example,
Why is training and education so important for good CRM? One must unlearn the old system and learn the new one. Therefore, comprehensive training, a
Often, the contract with the manufacturer and the service provider is not fully and adequately formulated. As always, this becomes apparent in case of disputes.
The users – here the key users – are involved from the beginning. That means in the selection, in the decision-making, in the choice of
In the IT and software industry, terms like Brownfield and Greenfield are common. Greenfield corresponds to the German phrase “starting on the green field.” This
Even we cannot provide a reliable recommendation without a thorough analysis and comparison. The requirements for a CRM system are simply too specific for that.
Who is responsible for the processes? Who has veto power within the company? Processes never stop at departmental boundaries. Therefore, the head of e-commerce cannot
The complete list of arguments and criteria, as well as many explanations, can be found here. Why is the list so long? Is the user
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