For the third time in a row, German corporations were surveyed on digital transformation. At first glance, the results of the GfK survey* commissioned
We present to you the best cartoons from 2018 by Marketoonist | Tom Fishburne. 29.11.2018: Net or No Promoter Score, when NPS and satisfaction are
What do Thin Lizzy and this sentence from the title “Does it scale” have in common? Every American’s dream is to develop “the” business model.
Big ones get bigger SAP Microsoft Salesforce cooperate and buy up The drive for growth never seems to stop. Big ones get bigger SAP Microsoft
David Marquet speaks of the fact that the traditional role models of supervisor and employee, who follows without complaint, are no longer up to date.
Create the Right Agile Marketing Roles & Run Agile Meetings How to create the right agile marketing roles and put them in the right meetings.
Always beautiful, this picture or the two pictures. Picture source @TamaraMcCleary: “Your plan vs. reality” => Don’t quit when the road gets tough! Or why
Many CRM software solutions develop little or not at all over the years. This is usually less good, because stagnation means regression, at least lagging
Does the use of MarTech or CRM software solve strategy problems? “There are people who believe that the choice of medium is the dominant factor
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