Current survey on the topic “Digitization in the company A recently published study* by Brain Consulting comes to the following conclusions: More than every second
WorkX Festival – formerly Pathfinder Festival In the first hours on Saturday, 07.09., I got a lot of comments on Twitter and Facebook, why I
TED Talks and the 7 most interesting videos Artificial intelligence and machine learning – in order to bring the experiences closer to people, speakers report
Hyper-personalization a new trend? I just read another newsletter from the USA about hyper personalization. Today’s article refers to another article from August 2018, which
Our editor Georg Blum wrote an exclusive article for IDG’s Channelpartners.de portal about the central question: “The new MarTech landscape. How many applications are useful
The announcement on techchrunch that Polarity has raised $8.1 million in a financing round prompted us to take a closer look at the company’s software.
Will marketers also need to have more technical skills in the future? Albizu Garcia has looked into this topic and finds a very clear answer:
The second discussion at the MarTech Conference 2018 was much easier in terms of the field of application, yet just as exciting as the first. It
Optimizely, a platform for optimizing the user experience, represents an important discipline at DMEXCO with digital experimentation. Used in addition to market analyses and
How to Prove ROI for a B2B Social Media Strategy is the title of the original. How do you measure ROI? This question is as
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