Martech spending up 22%. According to a current report, which the World Advertising Research Center (WARC) has prepared together with the management consultancy BDO, companies
Customer Experience – with Eurowings to Hamburg As a train driver you experience this and that, but last week, for once, a flight to Hamburg
SAP chief executive Bill McDermott resigns, and is replaced by board members Jennifer Morgan and Christian Klein. For the Süddeutsche Zeitung, the resignation comes as
Mike McGuire explains the Hype Cycle 2019 (picture in high resolution) in a Talking Stack interview. McGuire is Research Vice President for Gartner’s Digital Marketing
Is Salesforce really losing market share to new CRM startups? If so, why? Matthew Sniff, founder and CEO of Map My Customers, puts forward a
Influencer marketing at Adobe MarketingProfs, 29.08.2019: “A recent report on the state of influencer marketing concludes that the market for influencer marketing will more than
With new approaches to more customer enthusiasm in the customer approach At this point a reference to a very valuable event: the MarTechKongress 2019, the
New product line, new logo, new approach! Very interesting information is available from the SugarCRM world SugarCRM sets with its 3 new Cloud products SUGAR
An exciting idea. Soon your own market? When we write about software, or in this case, HubSpot’s investment in Crossbeam, we’re not, as always, just
Flip through Georg Blum’s Strategy Lounge http://flip.it/MCboqE Why is it worth it? Anyone who talks about Customer Relationship Management or CRM sometimes talks about CRM
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