Your company is an exhibitor at trade fairs in the B2B sector several times a year? You are using Salesforce, Microsoft Dynamics 365 or HubSpot and are looking for a tool to capture leads? Then the software from Akkroo might be just right for you.
After our editor, Georg Blum, wrote a short commentary on his conversation with the software provider at the MarTech Conference 2018 last year, today we would like to give you a more detailed overview of the lead capture software from Akkroo.
For whom is Akkroo suitable?
Akkroo is a lead capture tool especially designed for exhibitors at trade shows and events in the B2B sector. The goal is to convert the contacts made at a trade show into qualified leads.
What is Akkroo and what features does it offer?
Akkroo is a Software-as-a-Service (SaaS) solution. The application can be used with smartphones and tablets and is compatible with Android and iOS. The app is available both online and offline.
Contact information can be captured via a business card scanner, a badget scanner or manually.
The forms for capturing a lead can be set individually. With the help of good planning, it can be ensured that only the information that is really needed is captured. This can significantly increase efficiency. A dashboard shows how many contacts have been created by which employee.
A captured lead can be sent to the CRM systems in use or to the Marketing Automation Software. From there, they can then be further processed by sales and marketing, e.g. with follow-up telephone calls or the sending of e-mails with further information.
Interfaces
There are interfaces to Salesforce, Microsoft Dynamics 365, HubSpot, Marketo and eloqua.
Price
Prices at Akkroo are based on the number of events and active users. Contracts are concluded for at least one year.
For companies that participate in approximately 10-50 events as exhibitors and have 10-50 active app users, the Pro Plan is suitable for example. This costs 8.850 € per year. For the other two plans, suitable for 10 or more events per year, but with additional services such as Premium Support, the prices must be requested individually.
You can find more information about prices and services here.
Product tour and reference cases
On the Akkroo website you can watch a short product tour video and download reference cases. However, this is only possible against information from himself and his company, which is not surprising for a manufacturer of lead capture software ?
Conclusion
Admittedly, lead capture software does not automatically bring more profitability when participating as an exhibitor at an event. But if good planning is done in advance, a tool like Akkroo can help increase efficiency to identify the important leads.
Here are some key benefits for you:
- Lead identification forms individually adjustable
- Offline use possible
- Compatible with Android and iOS
Some important disadvantage for you summarized:
- Since it is designed for larger companies that plan to exhibit at least 10 times a year at trade fairs, it is relatively expensive to use
- Minimum contract period of one year
Picture: Website Accroo
Also interesting: Are your lead conversion rates below/within/above industry average?
Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.
