The name “Tesla” is not so easy to get past in the media. We also reported on the car manufacturer last week: “Tesla replaces Salesforce
Halloween is over, Singles’ Day too, Cyber Monday is coming on 02.12.2019. Who doesn’t proliferate everything with new sales record figures? On Singles’ Day, the
In daily practice, we as consultants are often faced with this situation: The appropriate CRM software was selected in a sometimes complex procedure. In the
No sooner has Bill McDermott left SAP than he shouts from a new forest: “I’m the boss of Service Now“. The slogan on McDermott’s new
Always very interesting – the email key figures of Inxmail: Detailed analyses of opening, click and bounce rates Differences B2C to B2B Industry-specific figures Inxmail
Your company is an exhibitor at trade fairs in the B2B sector several times a year? You are using Salesforce, Microsoft Dynamics 365 or HubSpot
Martech spending up 22%. According to a current report, which the World Advertising Research Center (WARC) has prepared together with the management consultancy BDO, companies
Customer Experience – with Eurowings to Hamburg As a train driver you experience this and that, but last week, for once, a flight to Hamburg
SAP chief executive Bill McDermott resigns, and is replaced by board members Jennifer Morgan and Christian Klein. For the Süddeutsche Zeitung, the resignation comes as
Mike McGuire explains the Hype Cycle 2019 (picture in high resolution) in a Talking Stack interview. McGuire is Research Vice President for Gartner’s Digital Marketing