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Why does HubSpot invest in Crossbeam? A Short Portrait



An exciting idea. Soon your own market?

When we write about software, or in this case, HubSpot’s investment in Crossbeam, we’re not, as always, just interested in highlighting a particular manufacturer or service provider, but in presenting new ideas using an example.

In the case of Crossbeam, we think this makes sense because we believe their topic has potential for a new market or market segment.

What does Crossbeam offer?

Crossbeam connects SaaS applications or offers a data platform for different applications.

On the About page, the Crossbeam team describes itself as follows: “Crossbeam is a collaborative data platform that helps companies build more valuable partnerships. We act as an escrow service for data, allowing companies to find overlapping customers and prospects with their partners, while keeping the rest of their data private and secure.

We solved such a task about 5 years ago for a schoolbook publishing house and its 5 subsidiaries. But at that time, the physical and logical separation was a real challenge. With Crossbeam, it works easier (at least from the outside).

That’s why I also understand why HubSpot invests in a Series A investment (What does Series A investment mean?) with Crossbeam. Because HubSpot is sure to benefit from this know-how in their own ecosystem.

Picture source: Screenshot of Crossbeam’s website on 2019-08-25


Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.


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