Close this search box.
Worth reading:

Why does HubSpot invest in Crossbeam? A Short Portrait



An exciting idea. Soon your own market?

When we write about software, or in this case, HubSpot’s investment in Crossbeam, we’re not, as always, just interested in highlighting a particular manufacturer or service provider, but in presenting new ideas using an example.

In the case of Crossbeam, we think this makes sense because we believe their topic has potential for a new market or market segment.

What does Crossbeam offer?

Crossbeam connects SaaS applications or offers a data platform for different applications.

On the About page, the Crossbeam team describes itself as follows: “Crossbeam is a collaborative data platform that helps companies build more valuable partnerships. We act as an escrow service for data, allowing companies to find overlapping customers and prospects with their partners, while keeping the rest of their data private and secure.

We solved such a task about 5 years ago for a schoolbook publishing house and its 5 subsidiaries. But at that time, the physical and logical separation was a real challenge. With Crossbeam, it works easier (at least from the outside).

That’s why I also understand why HubSpot invests in a Series A investment (What does Series A investment mean?) with Crossbeam. Because HubSpot is sure to benefit from this know-how in their own ecosystem.

Picture source: Screenshot of Crossbeam’s website on 2019-08-25


Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.


Related articles


General information on address/data quality

Intro, why is this topic relevant, why is it strategically so important? For all companies seeking direct contact with their customers, the customer database is

General information on ERP/CRM

Are there providers that offer ERP and CRM systems from a single source? ERP CRM software: Small and medium-sized enterprises (SMEs) usually face a particular


General information on eCommerce

eCommerce, a second pillar alongside the point of sale! COVID has made eCommerce and online marketing even more important. Whether in the business-to-business or business-to-consumer

Our newsletter is free, but not for nothing..

…you will receive exclusive benefits such as analyses and comments on software products,
Legal and Marketing Technology, and much more…