For CEOs

SAP takes on almost half of its customers

Strategy and customer satisfaction are sometimes two difficult goals to reconcile. That’s why SAP is focusing on the cloud strategy. But this also means that

Service quality

Strategies for more service quality

“Service” and “Quality” are the magic words that most companies hope will lead to satisfied customers and increased sales and profits. Today, success depends more

Summary of the German CRM Forum 2023

There were over 200 participants on site. Lively discussions right from the start showed the willingness to exchange, network and learn. What were my impressions