Tableau Conference Europe 2019 CEO Adam Selipsky comments on the potential impact of the proposed acquisition of his company Tableau by cloud giant Salesforce. Here
An exciting idea. Soon your own market? When we write about software, or in this case, HubSpot’s investment in Crossbeam, we’re not, as always, just
Hyper-personalization a new trend? I just read another newsletter from the USA about hyper personalization. Today’s article refers to another article from August 2018, which
Our editor Georg Blum wrote an exclusive article for IDG’s Channelpartners.de portal about the central question: “The new MarTech landscape. How many applications are useful
Tom Fishburne, the well-known marketoonist, brings the current discussion about CMO ‘s wonderfully to the point. Studies show (repeatedly) that the role of a CMO
The announcement on techchrunch that Polarity has raised $8.1 million in a financing round prompted us to take a closer look at the company’s software.
Besides SZ, all currently important business media have reported on the recent purchase of Salesforce. $1.35 billion in cash or stock swap are on the
The topic has already made a big splash in the first report in Wirtschaftswoche. Liqui Moly chief Probst is adding to his anger and venting
At the end of July, the 60-page special issue “crm & marketing automation” of dpr (digital publishing report) was published. The dpr magazine describes itself
This week, 2 new CRM/MarTech software tools that are of interest to us became Unicorn. (Source: cbinsight) What is a unicorn or unicorn? Unicorn means
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