Two methods for segmentation and customer group formation With RFMR and customer contribution margin, companies receive two procedures for optimal resource management and controlling. An
The interview with Renate Hanke on the subject of Data Scientist, Data Engineer and Data Analyst, all important information summarized in one video. Today’s topic:
How well do CMOs know MarTech/CRM tech topics? A C-level comparison At Scott Brinker we came across an interesting article. In summary, one could write:
Salesforce completely reinvents itself – Slack first Salesforce caused a stir when it bought Slack last year for just under $28 billion. This was certainly
Companies that are set up according to functions will never be customer-oriented “per se”! Why? Quite simply. As long as the functions like silos in
SAP plans to build the world’s largest business network The company’s own platforms Ariba Network, the SAP Logistics Business Network and the SAP Asset Intelligence
Successful digitization: Digitally progressive companies are more successful – especially if they are customer-oriented. Digitally progressive companies have more satisfied employees and are economically more
In today’s competitive B2B sales environment, effective opportunity management is essential to realize the full potential of the sales pipeline. Although this is considered state
An exciting interview with Markus Gräßler and Georg Blum on “Dialogue marketing study proves monetary corporate success”. It is about the Digital Excellence Study of
The Loyalty Flywheel: How to Benefit from Customer Loyalty The term loyalty swing wheel may be new to many of you. It therefore needs to
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