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About Influencer Marketing in B2B / An interview with Rani Mani from Adobe



Influencer marketing at Adobe

MarketingProfs, 29.08.2019: “A recent report on the state of influencer marketing concludes that the market for influencer marketing will more than double in 2019 compared to the 2017 level (from $3.0 billion to $6.5 billion). But 69% of companies using Influencer Marketing are B2C companies. B2B brands therefore have a valuable opportunity to break new ground in influencer marketing. Forward-thinking B2B companies are already diving in.

One of those taking the leap is software giant Adobe. Kerry O’Shea Gorgone of MarketingProfs interviewed Rani Mani (Head of Social Influencer Enablement at Adobe) about Marketing Smarts and how the company has integrated influencers into its marketing.

Interview with Rani Mani from Adobe

Picture: Pixabay

Also interesting: Can you calculate an ROI for social media in B2B?

Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.


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