Usually, Joachim Pawlik always opens the congress of his own company, Pawlik Consultants GmbH. His keynote or opening speech is about empathy, more precisely –
The Marketing Technology Conference September 2021 – Stackie Awards Twice a year, the Marketing Technology Conference takes place in Boston. Again this year, it’s all-digital.
CAS and CURSOR – two CRM providers/manufacturers with quality and vision CAS and Cursor, two CRM providers: I’ve known the two gentlemen for a very
Companies that are set up according to functions will never be customer-oriented “per se”! Why? Quite simply. As long as the functions like silos in
An exciting interview with Markus Gräßler and Georg Blum on “Dialogue marketing study proves monetary corporate success”. It is about the Digital Excellence Study of
Is the coronavirus forcing sales to completely digitize? Social is the new magic word. At the latest since the beginning of the corona pandemic, social
Many CRM software solutions in companies develop little or not at all over the years. This is usually less good, because standing still means taking
The service technician is the most important employee in sales Since Corona (Covid-19) has significantly limited the possibilities of a visit by the sales representative,
With the help of business intelligence and analytics, exploit data in a meaningful way and take well-founded measures. Why Qlik View and Qlik Sense are
We present to you the best cartoons from 2020 by Marketoonist | Tom Fishburne. 26.12.2020: Update on Corona: Crisis and Opportunity? Marketoonist paints a picture
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