Already laughed today? Marketing service and selling is different today. Who doesn’t know it, the Muppet show. A lesson in many lectures and seminars. The
Community Management: Are Customer Networks the Changing of the Guard for CRM? Community Management and Customer Relationship Management CRM: The omniscient Wikipedia describes Customer Relationship
Customer orientation and customer experience are picking up speed Customer orientation and customer experience are enormously important and accordingly both topics are given weight again.
On Zeit Online I found this long but very interesting article. In the broadest sense, it is about self-knowledge of customer orientation or self-assessment. Above
In a small, fine circle we have held this consultation hour for the 2nd time. We call this consultation hours because we want to talk
Dirk Gehlen describes wonderfully how little rethinking and customer orientation takes place on public radio or television. For years (in May 2018 when he wrote
How do you part with your unprofitable customers? “Get rid of your unprofitable customers.” In the current difficult economic situation many companies receive this statement
In today’s everyday marketing life, the personal and individual approach is a must. Nevertheless, Gartner questions this on the basis of a study. The discussion
It’s a hot topic: Standard or individual software? “Sorry, I didn’t have time to write, so the letter got a little longer,” Johann Wolfgang von
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