Leadership CRM-Software-Anwendung / software application /3 Gründe warum Vertriebsteams CRM-Systeme nicht nutzen
Worth reading:

3 reasons why sales teams do not use CRM systems

Inhaltsverzeichnis

Inhaltsverzeichnis

From the supplier’s perspective: Experience with CRM systems

CRM – Sales increase, the customer remains loyal. Everything a salesperson’s heart desires, but why is the new CRM system still not being used? Aidan Boestra, an employee at SugarCRM, writes about the 3 reasons why sales teams do not use CRM systems:

1. the team is not able to use the system optimally

Every new technology, no matter what it is and how easy it is to use, has a learning curve. It is important to give the team the training they need to use the software effectively. To achieve this, organizations must invest in training to ensure that employees have the knowledge they need to use the system effectively.

2. the CRM system is not properly aligned with the processes

Sometimes, even if the sales team knows how to use CRM, they still won’t – and that’s because it doesn’t fit their sales methodology. Many CRM solutions have preset processes and features that may not match the existing workflow. To address this, companies should choose a flexible and customizable CRM (see CRM Vendor Comparison).

3. the data stored in the CRM system is not relevant

When it comes to the benefits of a CRM system, the relevance of the data it stores and provides is crucial. To maintain the integrity of the CRM, the data must be regularly cleansed. The CRM manager, for example, can help here by standardizing the data and removing duplicate records.

Our conclusion:

It is very noteworthy that a SugarCRM employee lists the problems customers have with their CRM systems. The core aspects of non-use are addressed and justified so that a solution can be found to avoid these CRM problems.

 

Picture: Can Stock Photo

Facebook
Twitter
LinkedIn

Related articles

TecArt CRM Pro

CRM software: TecArt at a Glance

Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is

Microsoft Dynamics / Nimble CRM

CRM software: Nimble CRM at a glance

##Update from 21.09.2020 Nimble CRM is a small CRM tool from America that can be assigned to the Social CRM area. It offers many interfaces,

German CRM Landscape

The first German CRM Landscape

The first German CRM Landscape Update: 17.09.2020 Superoffice has now a new logo design. #Update: 05.05.2020 Our CRM Landscape has grown! We have now included

Unser Newsletter ist kostenlos, aber nicht umsonst...

…Sie erhalten 2 x monatlich exklusive Vorteile, wie Analysen und Kommentare zu Software-Produkten, Recht und Marketing Technology, u.v.m…