The institution as a member is at the center of all association activities – central access to member data and fact-based, strategic organizational development play
There were over 200 participants on site. Lively discussions right from the start showed the willingness to exchange, network and learn. What were my impressions
Customer value analysis is a very good basis for us to address customers in a personalized and individual way. Therefore, it is also very helpful
Welcome to our short animated Lego video on an exemplary enterprise software landscape. As part of our 1A-Relations Advent Calendar 2022, we have exclusively produced
Customer Relationship Management Customer Value CRM Crisis In times of crisis or when budgets are tight, the sales and marketing shotgun is no longer appropriate.
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At the beginning of August this year, it was clear that Oracle was laying off several thousand employees. In some cases, figures of up to
Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is
Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under
Winter time + tree cutting time = strategy time: So what? (an update on the event from 25.02.2022 – see below) You’ll probably wonder what
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