Is Salesforce really losing market share to new CRM startups? If so, why? Matthew Sniff, founder and CEO of Map My Customers, puts forward a
Influencer marketing at Adobe MarketingProfs, 29.08.2019: “A recent report on the state of influencer marketing concludes that the market for influencer marketing will more than
With new approaches to more customer enthusiasm in the customer approach At this point a reference to a very valuable event: the MarTechKongress 2019, the
New product line, new logo, new approach! Very interesting information is available from the SugarCRM world SugarCRM sets with its 3 new Cloud products SUGAR
An exciting idea. Soon your own market? When we write about software, or in this case, HubSpot’s investment in Crossbeam, we’re not, as always, just
Flip through Georg Blum’s Strategy Lounge http://flip.it/MCboqE Why is it worth it? Anyone who talks about Customer Relationship Management or CRM sometimes talks about CRM
Tom Fishburne, the well-known marketoonist, brings the current discussion about CMO ‘s wonderfully to the point. Studies show (repeatedly) that the role of a CMO
Collect data of the travelers This article is our recommendation for your weekend reading. Not funny on the one hand, but on the other hand,
Salesforce Data analysis providers are currently very much in demand as takeover candidates. Last week, Looker was taken over by Google/Alphabet at a price of
B2B marketing organization Brian Kardon, CMO of Fuze, a cloud communications platform, has written an article on the topic of “Simplicity in the marketing organization”